How do I sell WeWeb vs how the WeWeb Team sees it

Ask us anything How do I?
, , , ,
1

What’s about the marketing?

The history

I’ve been with WeWeb since 2023, and I’ve seen its growth and rise. Now I have a bad feeling about this wonderful platform.

So what’s the main competitive advantage of WeWeb as we know it?

In 2023, it was the best API-oriented editor with native Xano and Supabase integration. We had a public roadmap for features, and the connection between users/developers and the team was strong. WeWeb had a good learning curve if you were already familiar with n8n or make.com for workflows and tools like Webflow for visual editing.

FlutterFlow was slow, limited, and required Firebase for almost everything, so the gates to this field were open. Other no-code platforms were either very simple (Glide) or ugly/outdated (Bubble with its square workflows).

In WeWeb, we had some bugs and performance issues (and they still exist), but the team reacted quickly and tried to follow expectations and customer demand.

Fast and independent

So the best deal (from my perspective) was to sell WeWeb + Supabase + n8n as a 3-layer system (frontend, business logic, database), which can be self-hosted and independently upgraded (and it was a game-changer for medical ERPs, for example).

If you want to add a mobile app, you just create a mobile-specific app with FlutterFlow on the same backend layer, keeping everything working. It’s a clear fit with industry standards, including security (although there are some known issues with API key leaks that were reported a couple of times).

We had a promise from Supabase to create a visual functions builder (since 2021), and we had a plan to make apps built with WeWeb exportable to the App Store/Google Play (since 2023). It was really promising, and we were waiting for it a lot.

Then came custom components and a marketplace — things that made WeWeb more interesting compared to Bubble, the most popular no-code app builder for the mass market.

The great change

At some point, things became messy. Instead of the promised features, we got something else.

WeWeb AI was interesting, but please remind me — when was it even announced? And it’s still in beta, sometimes ruining what you’ve built manually. The version before the November update at least worked; now it’s risky.

Custom backend

Every backend has its perks and drawbacks:

  • Supabase is free for MVPs, but complex for beginners and resource-heavy for self-hosting. Still, it became the beloved backend for numerous AI-coded projects like Lovable. We don’t even have to sell it — it’s already popular.
  • Xano has a great no-code API builder, but it’s almost useless on the free plan and quite costly on paid plans. Their snippet marketplace is kind of a failure, but somehow it still works. They are doing great, following the market and its demand, adding MCP and code-based editing.
  • Airtable is the quickest and simplest starter, but very limited and doesn’t work well with users.

So yeah, I can understand why you’re trying to make an all-in-one solution like AppMaster or Bubble.

The hint: that’s their weakest point — and exactly where we were selling WeWeb. When your data is locked in a proprietary system, it’s hard to move out. And if WeWeb ends up with the same limitation as Bubble, why choose WeWeb?

In 2026, Google already has tools that allow you to build apps with no coding using AI Studio, FlutterFlow works with Supabase without depending on Firebase, and Bubble has updated its workflows to look more like WeWeb.

We still have performance issues in WeWeb (just look at how quickly other no-code tools handle large datasets and lists), but now I honestly don’t understand the direction WeWeb is taking.

Please tell us your vision: what should we sell as WeWeb’s unique feature?

Not speed (it’s still slow), not AI (it’s unstable), not stability (updates can break existing apps), not simplicity (WeWeb is definitely not a simple no-code toy with its custom code, animation editor, custom backends, laggy collections, and an additional backend layer splitting logic between frontend and backend).

I’m here to understand, not argue. And I’d really like to hear from other developers — does it feel like drowning for you too?

3 Likes
2

That’s one of my concerns with WeWeb going forward: the pace of change right now creates some real uncertainty around where they’ll be in a year. Claude Code has changed everything.

2 Likes
3

Hey @Antiokh, thanks for bringing this up, it’s a matter many WeWeb users have asked me over the past few months and we’ve never really taken the time to address it properly in the community.

You raise legitimate questions, ones we’ve been asking ourselves internally since Sonnet 3.5 dropped in the summer of 2024. What is WeWeb’s unique edge? What is our value proposition in the AI era?

Given the current pace of development, we believe coding and building will be largely solved by 2027. Within roughly 12 months, AI will be able to build almost any kind of app reliably, securely and on its own.

But while this is a seismic shift for our industry, it’s actually great news for us because no-code has never been about building alone. If anything, building was where most of the friction lived: the learning curve, the time to market, the security mistakes, etc. A large part of the value has always been in the platform around the app: one-click deploy on a global CDN, no devops or infra to manage, automatic multi-environment setup, cloud collaboration, backups, security, code and library upgrades, automatic design system setup, live preview, live visual editing, etc. If you look at Lovable & co.'s meteoric rise, the signal is very clear: the platform around the code is enormously valuable, since it’s the only thing they offer that Claude Code or Cursor doesn’t.

I believe WeWeb offers the best platform around the code on the market. We have the fundamentals (infra, devops, environments, etc.), plus granular visual editing and display across the entire app (now including the backend in the new version: database, users, backend workflows, automations). On top of that: modular architecture (bring your own backend), real-time collaboration, automated DB migrations with blue-green deployment (unique on the market), deterministic guardrails thanks to our JSON architecture (unique on the market), and self-hosting of the full app including the backend (unique on the market). And while there’s always room to improve, a polished UX/UI for managing and maintaining your apps over time.

But of course, to stay relevant we need a reliable and fast AI. We know the AI experience hasn’t been where it needs to be. We are not going to sugarcoat that. What I can tell you is that the next release (shipping very soon) represents a major leap, and the full-stack version coming alongside it changes what’s possible on the platform. We’ll let the product speak for itself when it is live.

So, to your core question: WeWeb’s unique edge is the platform around the code. The modularity, the openness, the full self-hosting, the visual layer across the full stack, the complete control given to non-programmers over what they build. AI will make building trivial for everyone. Owning, scaling and confidently maintaining what you built over time as a non-programmer is what remains hard and valuable. That’s exactly where WeWeb is investing.

We hear you on the bugs and rough edges. The team is now focused on the new release and we are going to keep being transparent about where we are. The fullstack version is coming online this month, and the new AI (alpha) is going live alongside it. From there, we’ll be back to shipping improvements weekly. Thanks for sticking with us through the tunnel.

9 Likes
4

Not only Claude Code, Lovable, Cursor, Next.js. And old techs still having their users.

5

I still believe in WeWeb, even if the answers are still too complex to understand :wink:

My point: you can’t sell WeWeb to newcomers because WeWeb is and will be a complex tool. And I see your desire to be the beloved platform to everyone. I just doubt it.

Regarding AI… Seems like the playtime with the idea of “AI makes everything easy” comes to its end. There is already a “Clarna effect”. I’d invest to pro-tools, not a maybe-tools.